According to media reports, AMFI has directed mutual fund distributors to include a tagline ‘AMFI registered Mutual Fund Distributor’ along with their name or company name with immediate effect. The tagline needs to be in a clear and legible font of at least font size 12 across all forms of communication. AMFI said that SEBI has advised that MFDs should display their name and tagline in a clear and legible font in all forms of communication i.e. website, mobile app, printed or electronic materials, business card, sign board etc.