According to media reports, the CEO of the Association of Mutual Funds in India said that the mutual fund industry has close to 1.54 crore unique investors. The industry has 1.54 crore unique pan with 4 folios each, resulting a total folio count close to 6.50 crore. He said that the AMFI is confident of achieving new milestones considering the growing popularity of SIP and increasing distribution footprint across the country. In the context of the increasing number of SIP accounts, he said that the mutual fund industry has close to 2 crore SIP accounts as on Jan 2018. The industry added about 9.26 lakh SIP accounts each month on an average till date during FY 18. Mr. Venkatesh attributed this to increased awareness about mutual funds and good fund performance. He added that the ‘mutual fund sahi hai’ campaign has received overwhelming response from investors.